Winner
Transatlantic Exchanges: Driving Therapeutic Innovation in Oncology for the Benefit of Patients
Summary of work
Despite translational research being at the forefront of the quest to find new ways to end cancer, there is a need to support centres of scientific excellence to unite in collaborative discussion sharing latest advances. Transatlantic Exchanges is an industry-leading collaboration between L’Institut Servier, Gustave Roussy (Villejuif, France), Dana-Farber Cancer Institute (Boston, USA) and Medscape Medical Affairs to establish and support a global community of innovators across oncology, committed to accelerating new frontiers of clinical research by exploring all facets of care to realise a world where cancer is a curable disease. In 2022, cross-stakeholder cocreation designed, developed and disseminated cutting-edge education and discussion on a global scale. The programme leveraged a multichannel engagement strategy, faculty-led sessions focused on latest research advances in oncology and a delegate engagement hub (leveraging Medscape LIVE) uniting live and on-demand content in a flexible experience respecting all time zones. An active community of 509 oncology innovators in 80 countries has been established, with >1000 individuals registering interest. It is perceived as a credible and high value activity (100%) with 83% delegates/faculty fully committed long-term and several transatlantic research collaborations have already begun. Transatlantic Exchanges is just beginning and will continue for years to come.
Judges’ comments
The judges were impressed with the Transatlantic Exchanges entry, commenting on how well written it was, and acknowledged its efforts to cover all aspects thoroughly. They commented that this was ‘a true example of excellence in education’, recognising that the ambition to pull off a project of its scale was commendable, given that at the heart of the entry was a necessary and important topic and it was made possible under very difficult circumstances. This entry, the panel agreed, was a joy to read, while the strategy brought a fantastic level of consistency – a great example of collaboration in action.
