Winner
Dupixent Knowledge Challenge
With support from Let´s Health, S.L
Summary of work
Knowledge about a product and the science is an essential part of commercial and medical information dissemination and scientific exchange with healthcare professionals. From benchmarking, we found only 52% of the Dupixent team from across functions and countries had the level required. STEM research has proven a direct link between in-field knowledge of Dupixent Strategy and key messages and achieving Good Sell Outcomes. To create a conventional, mandatory training module would be the easy option, but we knew that this would not embed the knowledge, not make the learning relevant or engaging nor build any motivation to participate. Instead, we chose to gamify a Knowledge Challenge. Through gamification with unsupervised learning combined with retrieval learning, 60 different challenges were available each day across 100+ topics over a 3-month period with an individual and team competition component to encourage participation and generate engagement. By monitoring activity, time per visit, questions answered and topics covered we saw the shift in mindset towards learning and its application and identified gaps that would require further reinforcement. With 86% engagement, the results showed greater than 50% product knowledge improvement which has a direct impact on Good Sell Outcomes and thus a direct impact on business.
Judges’ comments
Sanofi and Let’s Health have created a very well thought out initiative that was expertly put together. The team provided good rationale and appropriate objectives, with a consistently clear structure, supported by strong metrics and performance measurements. The judges appreciated the strategic development and the simplistic and engaging execution by the team, which paved the way for the delivery of successful outcomes.
