Finalist
The Breathtaking Campaign - breathing life into an unknown condition
Summary of work
Pulmonary hypertension (PH) is a life-threatening condition which is thought to affect several million people globally, yet is virtually unknown.
Coordinated by the Pulmonary Hypertension Association (PHA) Europe and sponsored by Bayer HealthCare, the first European awareness campaign was created to increase understanding of PH, its severity and the symptoms associated with the condition.
Having reached thousands of people across Europe, through global and locally driven targeted activities, the Breathtaking campaign has successfully put PH on the media’s agenda and has provided valuable education to the general public, and to those who may be affected by the condition.
Executive summary as submitted
Judges’ comments
"This multichannel campaign with creative ideas had a fair reach that received good customer feedback."
