Highly commended
The Red Flag Campaign: Elevating the Lived Experience of Endometriosis to Drive Early Diagnosis
Summary of work
Excruciating pelvic pain. Unmanageably heavy periods. Utter exhaustion. This is life with endometriosis. And one in 10 UK women+ endure this – and worse – for eight+ years before they get a diagnosis. For many, every day is a relentless, agonising struggle. This had to change and so we launched the Red Flag Campaign. Our market insight (qualitative and quantitative research) told us patients normalise their symptoms until someone, or something, drives them towards help, we would create a campaign that did just this.
Our impactful, insight driven and digital first ”Red Flag” campaign not only met all objectives, but demonstrated how data-driven strategies can lead to meaningful changes in behaviour and health outcomes. This approach sets a new benchmark for healthcare communications, emphasising the importance of empowering patients in their care.
Watch the campaign video here: https://vimeo.com/957114740
Visit the website here: https://isitendo.co.uk/
Judges’ comments
“Gedeon Richter and Inizio Evoke have created an eye-catching, successful campaign delivering an important message for a clearly defined audience. The context was set out well, and the judges thought the ‘Red Flag’ concept was excellent. The results demonstrated a clear uptake in engagement and the content delivery was very well executed. The team understood the power of simplicity and produced a bold campaign that fits well with the current lens on women’s health.”
