Highly commended
Your Heart Matters
By Heart Valve Voice & Valve for Life
With support from Four Agency
With support from Four Agency
Summary of work
New patterns of patient-doctor interaction caused by the pandemic mean some of the most basic health tests we used to take for granted happen far less than before. The humble stethoscope doesn’t work over zoom – and so thousands of patients now miss the chance for the simple but critical heart check. If patients wouldn’t (or couldn’t) come to the doctor, then there was only one thing for it. We would go to# them – on a big double-decker bus that would reach thousands of patients across the nation. Your Heart Matters was born!
Judges’ comments
‘Your Heart Matters’ is a clever and effective campaign with demonstrable outcomes. The judges recognised that this was a meaningful and successful health intervention that saved lives, and were impressed by its simplicity. An excellent campaign showing a clear impact.
