Finalist
PIRL
Summary of work
PIRL is our proprietary AI tool that innovates the marketing and business fields by objectively measuring the efficacy of healthcare communications to influence behaviour change. PIRL gathers a vast amount of data related to healthcare communication, including information from various sources such as pharmaceutical marketing activities, digital content, and prescribing data. Looking for patterns in this huge data set (>27 billion data points) PIRL can recommend optimal campaign strategy and predicted return on investment in terms of sales.
We created PIRL to revolutionise healthcare communication by applying scientific practices to objectively measure the real impact of campaigns. We set out to attribute changes in HCP prescribing behaviour and beliefs to campaign variables, enabling continuous improvement. PIRL draws inspiration from social media’s personalised content delivery and leverages AI and machine learning to assess and quantify digital content’s impact on healthcare communication. It boasts innovative web-scraping techniques and large language models, avoiding the need for client data integration and employs prescribing data and omnichannel metrics to assess the impact of our work.
PIRL exceeded its objective of acquiring one paying client within 12 months, securing Pfizer and Align Technology as partners.
Judges’ comments
PIRL has produced an exciting and incredibly innovative tool that could have a significant impact. The approach is creatively written and offers the promise of real-time data, and the judges are excited to see what’s to come.
