Finalist
Shape the Change: A Resource built with, by and for the Sickle Cell Community
With support from Intent Health
Summary of work
Sickle Cell Disease [SCD] impacts over 15,000 people in the UK, predominately affecting the Black community. The SCD community was fragmented, what they wanted was a single place where they could come together, share information, and provide education for the SCD community and others. This was how Shape the Change website came to life, a resource built with the SCD community for the community.
We worked in partnership with the eight community groups at all stages of the process. Insight and creative workshops, content creation, video and patient stories, reflecting the real experiences of living with SCD. We ensured that everyone on our supply chain was from the Black community and had indirect or direct experience of SCD. By creating Shape the Change, we not only provided a central resource for SCD education, we brought the SCD community together, relationships which have since turned into partnerships to advocate for SCD.
“I have been sharing the videos on my social media platform and the response has been amazing. You and your team have created something special for the Sickle Cell Community, with the Sickle Cell Community! I am so proud to be a part of this amazing campaign.”
Judges’ comments
Global Blood Therapeutics and Intent Health have produced a compelling campaign addressing a clearly identified need. The insights were great and the research was robust. The co-creation element was particularly strong, and the video was emotive and well-executed. An overall excellent campaign engaging the sickle cell community, with the opportunity for further involvement.
