Winner
#THISCUSHING - Global Awareness Campaign, Cushing Syndrome
By Recordati Rare Diseases
Summary of work
THISCUSHING is a global initiative developed by Recordati Rare Diseases in collaboration with award-winning photographer and internationally recognized experts in the field of pituitary endocrinological diseases. #THISCUSHING aims to inspire and empower the Cushing’s community and drive change in the way this disease is perceived. By elevating patients’ voices to raise awareness of the burden of disease, we can help to reduce these burdens and ultimately improve quality of life.
Judges’ comments
‘#THISCUSHING’ is an innovative and memorable campaign. The insights gathered were excellent and used very well, the research was informed and really validated what the issue was, and the quality of execution stood out to the judges. The photography was compelling and succeeded in bringing emotion into an area often heavy with clinical data.
