Highly commended
RAiRE - Validated Intelligence for Rare Disease Strategy
Summary of work
In an era where AI generates as much confusion as clarity, RAiRE (Rare disease AI for Reliable Evidence) offers a smarter, more strategic approach to insight gathering in rare disease communications. Developed by Havas Life London, RAiRE is a custom-trained large language model built exclusively for our agency teams and clients. It draws on a unique corpus of validated HCP surveys, anonymised patient data, rare disease literature, and medical publications to deliver rapid, reliable answers to complex strategic questions.Initially designed as an internal research accelerator, RAiRE boosted productivity by 45% in strategic planning and campaign validation. It has since evolved into a client-facing tool, enabling real-time insight generation, message testing, and creative feedback—overcoming delays from traditional desk research.By combining the best of AI’s capabilities with the trust required in healthcare, RAiRE represents a new paradigm in how agencies gather, validate, and apply insights. It has made teams more efficient, work more aligned and clients more confident. Ultimately, RAiRE redefines how insights are accessed and applied, setting a new standard for quality and speed in rare disease communicationsUnlike open-source-models often described as “convincing liars,” RAiRE has successfully powered our agency to amplify human intelligence – not replace it.
Judges’ comments
This entry from Havas Life London demonstrated excellent use of AI, with KOL validation. It spoke to a strong case, well delivered and judges liked the comprehensive approach, with impressive use of safeguards. It had impressive outcomes. A very strong piece of work.
