Winner
CMC Affinity, an IPG Health Company
Summary of work
Our strategy for 2021/H12022 was built on our passion for well-being and growth, for both our clients and staff. CMC AFFINITY drove new opportunities providing over 20% growth in 2021/22, contributing to ~60% growth in 4 years. We grew our non-publication projects by 23%, a strategic objective to diversify our portfolio, and won 8 new accounts. Our impressive commitment was reflected through client feedback, with an extraordinary 9.4/10 external client pulse score. Our digital focus and agility grew further, delivering a first of its kind 3D virtual exhibition booth with integrated standalone, and launching REVEAL – our first virtual poster platform.
We launched our entry-level programme, FuEL, combined with leadership training and new career development pathways, creating new opportunities for personal growth for all staff. With staff working at home, their well-being was critical. We focussed on increasing connectivity, always working hard on inclusivity via our DE&I initiatives, as well as having our first CSR days. We are driven by our passion for well-being, be that of our clients or our team of dedicated individuals here at CMC AFFINITY, part of the newly formed IPG Health network. We are proud of our extraordinary personal and client growth in this ever-changing world.
Judges’ comments
CMC Affinity demonstrated strong growth and evidence that their strategic focus is pulling through. It was great that they are growing and diversifying away from publication based accounts and they have done very well to reduce their staff turnover through their initiatives. They had great client dashboard metrics and are clearly a well performing organisation. It was good to see the range of initiatives to support their team and the judges were impressed by their varied CSR examples. Overall, great, granular learnings, including examples of how these will be applied going forward
