Finalist
Schizophrenia Patient Campaign
Summary of work
Schizophrenia affects one person in every hundred. The condition can be frightening and debilitating with symptoms preventing the patient from acknowledging or understanding their condition. Our challenge was to educate, inform and empower patients across the world to enable them to understand the benefits of continuous medication and communicate their needs to their healthcare team, ultimately resulting in better outcomes for everyone. The campaign has reached almost half a million patients worldwide in 23 languages, with 20 per cent of them meeting a tangible campaign objective.
Judges’ comments
Janssen are doing excellent work in this area, which is very much underserved. Given that compliance is such a major problem with schizophrenia this is a really big step. The website is very appealing visually and the animations are extremely clever. The global reach was also impressive.
