Highly commended
Bedrock Healthcare Communications
Summary of work
2024 wasn’t just Bedrock’s most successful year, it was the year we reimagined who we are. Guided by our purpose to Imagine More, we set out to reinvent ourselves at every level, and the results speak for themselves. At the start of the year, we faced a familiar challenge: how to stay relevant in a market defined by uncertainty and resource pressure. Rather than settle, we chose to lead. We sharpened our positioning, empowered a refreshed leadership team and introduced proprietary frameworks such as Bedrock ENGAGE – practical innovations designed to deliver lasting value. The impact was transformative. We achieved 46% revenue growth, won our first £1M+ global agency of record partnership, and doubled the number of high-value accounts. For our people, it meant record engagement scores and a 91% retention rate, proof that our hybrid culture and values are lived, not laminated. For clients, it meant trusted partnerships where strategy, creativity and scientific rigour combine to raise the bar – reflected in incredible client feedback and being awarded Medical Affairs Agency of the Year at Communiqué! This is not just growth, it’s Bedrock, reimagined – a freethinking, science-led agency proving that bold ideas and authentic partnership can reshape what success looks like.
Judges’ comments
Bedrock demonstrated very strong year-on-year growth, great client retention and new business, along with strong staff retention. They had a clear, concise offering and great approach to reinvent themselves and relent to the status quo.
