Finalist

Syneos Health Communications

Summary of work

Syneos Health Communications is a collective of innovative, health-focused agencies with over 28,000 employees globally, including 240+ in Communications EMEA. We specialise in integrated communications that drive impactful healthcare outcomes. Our agency taps into deep expertise across clinical and commercial sectors, leveraging data, behavioural sciences, and creative storytelling to accelerate brand performance for biopharma clients.

Operating without silos, our teams work collaboratively to deliver strategic campaigns that inspire change, improve patient care, and drive business results. We pride ourselves on innovation, utilising generative AI to optimise creativity and efficiency. This approach has cut production time by up to 60%, allowing us to focus on high-value strategic initiatives.

Our vision is simple: to craft meaningful stories that connect life-changing healthcare solutions with the communities that need them most, and to do so with a personalised, collaborative approach that enriches both client outcomes and patient lives.

Judges’ comments

Syneos Health Communications had well connected solutions starting from data/evidence; along with strong client testimonies. Their entry was well-articulated and evidenced differentiation and impact from the parent group’s broader capability.