Finalist
novoMEDLINK.com
by Novo Nordisk with support from Toolhouse, Inc.
Summary of work
novoMEDLINK.com creates an improved customer experience for Health Care Providers (HCPs) by consolidating all of Novo Nordisk’s product information, services, clinical education, and patient support into a single, easy-to-use website that spans all therapy areas. It lays the groundwork for data-driven, personalized experiences that will drive ongoing HCP engagement, and creates efficiency gains that increase speed to market and reduce overall spend on website maintenance.
Judges’ comments
‘novoMEDLINK.com’ had good insights and a clear rationale. It has solida BAU and was well put together. The innovation shone through and the judges look forward to seeing it develop.
