Finalist
Relapsing Multiple Sclerosis: Supporting Patients Every Step of the Way
Summary of work
Amplifying the reach of key scientific information by up to 30x beyond the in-person session attendance, EPG Health delivered an impactful multichannel initiative to unlock HCP access to Merck KGaA-sponsored congress output on the topic of relapsing multiple sclerosis.
The programme saw creation of a single repository for enduring content that grew and evolved across the congress calendar. Hosted on Medthority, EPG Health’s independent learning platform for healthcare professionals worldwide, this provided an open access resource that HCPs could reliably return to for the latest updates.
Exceeding client expectations, 19,700 unique HCPs engaged with the programme in 21 months from its launch in September 2022, driven by carefully tailored, sequenced and segmented multichannel communications informed by deep research insights into HCP preferences and behaviours.
These campaigns – comprising social media and email outreach – have with 95% accuracy reached the target audience of neurologists, GPs and nurses, while innovative retargeting has yielded a 30% repeat visitor rate, fostering long-term engagement with important enduring content.
The programme responds to clear demand from time-poor HCPs for key highlights from scientific meetings and addresses the challenge that such output is typically scattered and not conveniently accessible or consumable for all via congress and pharma-owned platforms.
Judges’ comments
“EPG Health has produced a thoroughly-researched, targeted and well-executed campaign. The project answers a very clear unmet need, and the importance placed on equitable access to information stood out to the judges. The strategy was well thought through, the metrics were excellent, and the panel was impressed by what the team was able to achieve within a short timeframe.”
