The winner of this category will be selected by the judges from all previous entries submitted.
The winning campaign will have gone above and beyond the criteria within each category and shown outstanding work across the whole project.
Below is where the judges will be focusing their scores. Write your entries accordingly.
Judging criteria
Executive Summary – 200 words (not scored)
If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and the main content of your entry will always remain confidential.
Context – 400 words (20 points)
- Demonstrate how you gained deep and meaningful insights to prepare
- Demonstrate how you set about to address the strategy and planning
- Outline specific needs and aims
Objectives – 400 words (20 points)
- Demonstrate how your objectives related to all stakeholders and reinforced each other
- The rigour and ambition of your objective setting/shared objectives
- Were your objectives SMART (specific, measurable, achievable, realistic and timely)
Approach – 400 words (20 points)
- How the organisation’s approach to strategy development has changed to suit the work
- Evidence of how you created or developed a step-wise approach to your project
Measures of Success – 400 words (20 points)
- Demonstrate how metrics have been applied to measure outcomes, take further action and enable learning
- Demonstrate how data captured is being leveraged and used to adapt strategy and tactics on an ongoing basis
- Evidence of engagement and positive support statements
- Evidence of changed perceptions and behaviours that will deliver improved health outcomes
