This category recognises excellence in programmes that increase public awareness of and sense of responsibility for maintaining or safeguarding public health and well-being, and drive the required behaviour change. These will typically include programmes for the ‘greater good’.

Public health refers to all organised measures (whether public or private) to prevent disease, promote health and prolong life among the population as a whole. Its activities aim to provide conditions in which people can minimise the risk of illness, can be healthy and focuses on entire populations. These populations can be as small as a local neighborhood, or as big as an entire country or region of the world, but not individual patients or specific groups of health consumers. Thus, public health is concerned with a holistic view of health and the total system,not only a specific disease.

Entries should bring about changes of perceptions and/or behaviour that will result in:

  • Improvements in public health
  • Benefits to delivery of care to patients or service users
  • Raised awareness and adoption or maintenance of healthy lifestyles
  • Prevention of the onset of disease
  • Early detection and diagnosis of disease
  • Reduced health inequalities and/or other societal goals relevant to health.

Please note that the judges will be looking for real evaluation focused on outcomes in the areas above as opposed to surrogate markers of programme success such as outputs, outtakes, OTS, coverage etc.

Entries are invited from any individual, team, company and service that has made an impact on public health. Judges will be looking for evidence of real patient outcomes, behavioural change and a sustained response.

Work conducted in the two-year period from July 2023 to June 2025 will be eligible.

Below is where the judges will be focusing their scores. Write your entries accordingly.

Judging criteria

Executive Summary – 200 words (not scored)

If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and the main content of your entry will always remain confidential.

Context – 400 words (20 points)

  • Demonstrate how you gained deep and meaningful insights to prepare
  • Demonstrate how you set about to address the strategy and planning
  • Outline specific needs and aims

Objectives – 400 words (20 points)

  • Demonstrate how your objectives related to all stakeholders and reinforced each other
  • The rigour and ambition of your objective setting/shared objectives
  • Were your objectives SMART (specific, measurable, achievable, realistic and timely)

Approach – 400 words (20 points)

  • How the organisation’s approach to strategy development has changed to suit the work
  • Evidence of how you created or developed a step-wise approach to your project

Measures of Success – 400 words (20 points)

  • Demonstrate how metrics have been applied to measure outcomes, take further action and enable learning
  • Demonstrate how data captured is being leveraged and used to adapt strategy and tactics on an ongoing basis
  • Evidence of engagement and positive support statements
  • Evidence of changed perceptions and behaviours that will deliver improved health outcomes