Excellence in Organisational Business Transformation

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An organisation’s ability to evolve and transform with the external healthcare environment to build new structures, processes, roles and skills is proving key to sustainable growth.

Large and smaller healthcare organisations have been evolving how they operate in recent years in response to the impact of pressures on healthcare budgets, new demands for content and differing engagement from healthcare professionals.  Similarly patients are demanding a stronger role in decisions about their care and information about their treatment and disease management.  

As a result, many organisations have transformed the way they operate creating leaner, more flexible processes and ways of working, new hybrid roles, digital and analytical solutions, partnerships and more. These transformation initiatives have stimulated new capabilities, creative and practical solutions and often fostered even stronger multi-functional, blended team working. Sometimes its global teams leading transformation projects then requiring strong global to local working to scale global capabilities and assets and adapt to different local healthcare markets.  

This category is intended to recognise and commend excellence in the planning, design and implementation of organisational transformation initiatives – large or small scale, across or within different functions.  These programmes will have realised measurable benefits for the organisation or team: e.g. removing duplication, creating efficiencies of scale, building new capabilities, creating new roles and ways of working oriented around the customer or patient.  

Successful organisational transformation programmes also need to show strong internal engagement, communication and sensitivity for the impact on internal roles and working relationships.  

Entries are invited from any pharmaceutical/life sciences companies or trade associations (or via their support agencies)  that have had defined transformation programmes in areas such as but not exclusively: 

  • Medical affairs excellence
  • Customer, key account management and customer service
  • Digital, omnichannel and analytical teams
  • Innovation or strategy teams
  • Marketing and market access teams
  • Product-related services
  • Professional/corporate relations
  • Training departments.

Work conducted in the two-year period from July 2023 to June 2025 will be eligible.

Below is where the judges will be focusing their analysis and how they will score your entry. Write your entries accordingly.

Judging criteria

Executive Summary – 200 words (not scored)

If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and the main content of your entry will always remain confidential.

Context – 400 words (20 points)

  • Demonstrate how you gained deep and meaningful insights to prepare
  • Demonstrate how you set about to address the strategy and planning
  • Outline specific needs and aims

Objectives – 400 words (20 points)

  • Demonstrate how your objectives related to all stakeholders and reinforced each other
  • The rigour and ambition of your objective setting/shared objectives
  • Were your objectives SMART (specific, measurable, achievable, realistic and timely)

Approach – 400 words (20 points)

  • How the organisation’s approach to strategy development has changed to suit the work
  • Evidence of how you created or developed a step-wise approach to your project

Measures of Success – 400 words (20 points)

  • Demonstrate how metrics have been applied to measure outcomes, take further action and enable learning
  • Demonstrate how data captured is being leveraged and used to adapt strategy and tactics on an ongoing basis
  • Evidence of engagement and positive support statements
  • Evidence of changed perceptions and behaviours that will deliver improved health outcomes