Excellence in Innovation

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The word “Innovation” comes from the Latin verb innovare, which means to renew. Innovation means to improve or to replace something, for example, a process, a product, or a service. Here we are looking at either “top-down innovation” which can mean doing new things; or bottom-up innovation which can refer to new ways to do existing things.

We are NOT looking for ‘inventions’ i.e. ie a “thing” that has not existed before. Rather, we want to see the changes in the established way that market concepts and methods are used, introduction of new methods, products or services; or introductions of something new, something that has never been done before in healthcare.

This category recognises marketing, business or technological innovation initiatives that have contributed to the enhancement of healthcare outcomes and improved patient care through a compelling and differentiated approach to one or more of the following:

  • Customer/stakeholder engagement
  • Use of communication or marketing channels
  • Provision of patient services
  • Provision of information/services for healthcare professionals
  • Healthcare collaboration with one or more unusual parties
  • Development of skills and expertise that enables teams to be responsive to stakeholder needs.
  • Work carried out that enhances the capabilities of clinical teams/customers.
  • New techniques and technologies such as AI
  • Interactive/personalised apps/social media/VR/AR, gamification etc.

Work conducted in the two-year period from July 2023 to June 2025 will be eligible.

Below is where the judges will be focusing their scores. Write your entries accordingly.

Judging criteria

Executive Summary – 200 words (not scored)

If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and the main content of your entry will always remain confidential.

Context – 400 words (20 points)

  • Demonstrate how you gained deep and meaningful insights to prepare
  • Demonstrate how you set about to address the strategy and planning
  • Outline specific needs and aims

Objectives – 400 words (20 points)

  • Demonstrate how your objectives related to all stakeholders and reinforced each other
  • The rigour and ambition of your objective setting/shared objectives
  • Were your objectives SMART (specific, measurable, achievable, realistic and timely)

Approach – 400 words (20 points)

  • How the organisation’s approach to strategy development has changed to suit the work
  • Evidence of how you created or developed a step-wise approach to your project
  • How and if AI was used to approach the work

Measures of Success – 400 words (20 points)

  • Demonstrate how metrics have been applied to measure outcomes, take further action and enable learning
  • Evidence of engagement and positive support statements
  • Evidence of changed perceptions and behaviours that will deliver improved health outcomes