Excellence in Engaging and Educating Healthcare Professionals

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This category recognises initiatives that have made a significant and measurable difference to physicians and other healthcare professionals (HCPs) and, in turn, led to enhanced patient healthcare, while at the same time achieving business objectives.

Entries will likely relate to engagement and education programmes that enable HCPs to deliver improved real-world outcomes from a change in clinical practice. They may also include the creation of new healthcare professional insights, orientation of a team around the healthcare professional and delivery of consistently high quality healthcare professional experiences through the interactions, tools and services from the programme.

HCPs in this context can be individuals or groups of physicians, nurses, pharmacists and other healthcare professionals.

Potential entries might include programmes addressing:

  • Disease awareness and/or understanding
  • Unmet needs
  • New standards of care
  • Supporting new medical services
  • Professionals’ knowledge and skills.

To win this award the highest standards of excellence need to be shown in:

  • Understanding the unmet customer needs, barriers and drivers of change
  • Setting SMART objectives 
  • Linking the insight from customers to the defined strategy for the initiative
  • Demonstrating value, plus engagement and change among the participants.

Work conducted in the two-year period from July 2023 to June 2025 will be eligible.

Below is where the judges will be focusing their scores. Write your entries accordingly.

Judging criteria

Executive Summary – 200 words (not scored)

If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and the main content of your entry will always remain confidential.

Context – 400 words (20 points)

  • Demonstrate how you gained deep and meaningful insights to prepare
  • Demonstrate how you set about to address the strategy and planning
  • Outline specific needs and aims

Objectives – 400 words (20 points)

  • Demonstrate how your objectives related to all stakeholders and reinforced each other
  • The rigour and ambition of your objective setting/shared objectives
  • Were your objectives SMART (specific, measurable, achievable, realistic and timely)

Approach – 400 words (20 points)

  • How the organisation’s approach to strategy development has changed to suit the work
  • Evidence of how you created or developed a step-wise approach to your project

Measures of Success – 400 words (20 points)

  • Demonstrate how metrics have been applied to measure outcomes, take further action and enable learning
  • Demonstrate how data captured is being leveraged and used to adapt strategy and tactics on an ongoing basis
  • Evidence of engagement and positive support statements
  • Evidence of changed perceptions and behaviours that will deliver improved health outcomes