Excellence in Building New Capabilities and Mindsets

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In any effective organisation, internal training and capability development initiatives are critical to bringing about real and sustained change, changes in mindset and value creation.

People need to be trained, mentored and coached to develop new skills, new ways of working to enable them to do business in the challenging healthcare environment and lay the foundations for future success. Such initiatives need to be well planned, sustainable and integrated into overall direction and strategy. Many significant global forces are changing healthcar, demonstrating the need for organisations to have robust and adaptive capabilities to respond to external events.

This category is intended to recognise d excellence in the development and implementation of these training and capability development programmes.

Entries are invited from any pharmaceutical/life sciences companies or trade associations (or via their support agencies) that have had defined programmes in areas such as:

  • Marketing and market access teams
  • Medical affairs
  • Customer service
  • Product-related services
  • Professional/corporate relations
  • Training departments.

Work conducted in the two-year period from July 2023 to June 2025 will be eligible.

Below is where the judges will be focusing their analysis and how they will score your entry. Write your entries accordingly.

Judging criteria

Executive Summary – 200 words (not scored)

If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and the main content of your entry will always remain confidential.

Context – 400 words (20 points)

  • Demonstrate how you gained deep and meaningful insights to prepare
  • Demonstrate how you set about to address the strategy and planning
  • Outline specific needs and aims

Objectives – 400 words (20 points)

  • Demonstrate how your objectives related to all stakeholders and reinforced each other
  • The rigour and ambition of your objective setting/shared objectives
  • Were your objectives SMART (specific, measurable, achievable, realistic and timely)

Approach – 400 words (20 points)

  • How the organisation’s approach to strategy development has changed to suit the work
  • Evidence of how you created or developed a step-wise approach to your project

Measures of Success – 400 words (20 points)

  • Demonstrate how metrics have been applied to measure outcomes, take further action and enable learning
  • Demonstrate how data captured is being leveraged and used to adapt strategy and tactics on an ongoing basis
  • Evidence of engagement and positive support statements
  • Evidence of changed perceptions and behaviours that will deliver improved health outcomes