Excellence in Global/Local Connectivity and Value *New for 2025*

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This new award recognises excellence in building effective partnerships, alignment and mutual benefit in the connectivity, between global teams and country teams either within a region or across regions.

In best practice cases there is a close connection and shared understanding between these teams of the brand strategy, tactics and critical success factors – founded on a consistent approach but allowing for adaptation to country specific needs. This along with rapid and ongoing sharing of insights and learnings to help course correct quickly as new information arises. In this way global strategy can best resonate with local cultural and healthcare nuances, and thereby enhance the reach and impact of globally derived data, evidence, campaigns and content.

Great connectivity between global and national teams helps ensure effective messaging which maintains brand integrity whilst being tailored to specific market needs, ensures regulatory compliance, and supports successful adoption and uptake in each market, optimising patient benefit and outcomes.

Judges will be looking for examples of:

  • Development of global strategies and tactics which incorporate local needs, insights and regulatory requirements
  • Building of shared understanding between global and national teams, and incorporation of this into strategy and tactics
  • A high proportion of global campaigns and content being localised and actively used
  • Expedited pace, reach and impact of globally derived data and content
  • Rapid and ongoing sharing of data and insights which helped with adaptation to local needs
  • Effective and efficient launch coordination and preparation, market access and KOL engagement
  • Customer-centric planning and implementation, reflected in brand uptake and customer feedback

Work conducted in the two-year period from July 2023 to June 2025 will be eligible.

Below is where the judges will be focusing their analysis and how they will score your entry.

Write your entries accordingly.

Judging criteria

Executive Summary – 200 words (not scored)

If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and the main content of your entry will always remain confidential.

Context – 400 words (20 points)

  • Demonstrate how you gained deep and meaningful insights to prepare
  • Demonstrate how you set about to address the strategy and planning
  • Outline specific needs and aims

Objectives – 400 words (20 points)

  • Demonstrate how your objectives related to all stakeholders and reinforced each other
  • The rigour and ambition of your objective setting/shared objectives
  • Were your objectives SMART (specific, measurable, achievable, realistic and timely)

Approach – 400 words (20 points)

  • How the organisation’s approach to strategy development has changed to suit the work
  • Evidence of how you created or developed a step-wise approach to your project

Measures of Success – 400 words (20 points)

  • Demonstrate how metrics have been applied to measure outcomes, take further action and enable learning
  • Demonstrate how data captured is being leveraged and used to adapt strategy and tactics on an ongoing basis
  • Evidence of engagement and positive support statements
  • Evidence of changed perceptions and behaviours that will deliver improved health outcomes