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PMEA 2025 Winners Gallery

Excellence in Engaging and Educating Patients

Patiently AI: Transforming Patient Understanding with Personalised AI
by PharmaTools.AI

Excellence in Engaging and Educating Patients

Patiently AI: Transforming Patient Understanding with Personalised AI
by PharmaTools.AI

Excellence in Engaging and Educating Healthcare Professionals

Educating HCPs on the mixed presentation of hATTR to prompt earlier genetic testing
by Alnylam Pharmaceuticals with support from Cognite Communications

Excellence in Engaging and Educating Healthcare Professionals

Educating HCPs on the mixed presentation of hATTR to prompt earlier genetic testing
by Alnylam Pharmaceuticals with support from Cognite Communications

Excellence in Collaboration and Partnerships

Real Talk: It’s Time To Get Real About Prostate Cancer
by Ipsen UK and Prostate Cancer Research with support from Envision 90TEN

Excellence in Collaboration and Partnerships

Real Talk: It’s Time To Get Real About Prostate Cancer
by Ipsen UK and Prostate Cancer Research with support from Envision 90TEN

Award for Patient-Centricity

IMPACT Study and Rheumbot
by Great Ormond Street Hospital for Children NHS Foundation Trust with support from Prime

Award for Patient-Centricity

IMPACT Study and Rheumbot
by Great Ormond Street Hospital for Children NHS Foundation Trust with support from Prime

Excellence in Engagement through Digital channels and New Technology

Be Ready: Harnessing Social Media, AI, and Data to Drive Fertility Awareness and Empowerment
by Gedeon Richter with support from Foundry3

Excellence in Engagement through Digital channels and New Technology

Be Ready: Harnessing Social Media, AI, and Data to Drive Fertility Awareness and Empowerment
by Gedeon Richter with support from Foundry3

Excellence in Engagement through Customer Engagement and Experience

Liming with Gran
by Genomics England and University of Cambridge with support from Ketchum UK

Excellence in Engagement through Customer Engagement and Experience

Liming with Gran
by Genomics England and University of Cambridge with support from Ketchum UK

Launch Excellence

Pharming® UK launches a targeted therapy in the UK to revolutionize care for those with activated PI3K delta syndrome (APDS)
by Pharming with support from Only The Brave

Launch Excellence

Pharming® UK launches a targeted therapy in the UK to revolutionize care for those with activated PI3K delta syndrome (APDS)
by Pharming with support from Only The Brave

Excellence in Managing Mature Portfolios and Products

Choices They Deserve: Maintaining Options in Rare Haematology
by Amgen UK with support from Lucid Group

Excellence in Managing Mature Portfolios and Products

Choices They Deserve: Maintaining Options in Rare Haematology
by Amgen UK with support from Lucid Group

Excellence in Corporate Social Responsibility

A Pro-Bono Partnership that Turned Authenticity Into Impact
by Unique with support from Havas Life London

Excellence in Corporate Social Responsibility

A Pro-Bono Partnership that Turned Authenticity Into Impact
by Unique with support from Havas Life London

Excellence in Rare Diseases or Orphan Drugs

Choices They Deserve: Maintaining Options in Rare Haematology
by Amgen UK with support from Lucid Group

Excellence in Rare Diseases or Orphan Drugs

Choices They Deserve: Maintaining Options in Rare Haematology
by Amgen UK with support from Lucid Group

Excellence in Public Health

Liming with Gran
by Genomics England and University of Cambridge with support from Ketchum UK

Excellence in Public Health

Liming with Gran
by Genomics England and University of Cambridge with support from Ketchum UK

Excellence in Innovation

Patiently AI: Transforming Medical Understanding with Personalised AI
by PharmaTools.AI

Excellence in Innovation

Patiently AI: Transforming Medical Understanding with Personalised AI
by PharmaTools.AI

Excellence in Building New Capabilities and Mindsets

Lifecycle Management: Unlocking Capability at Global Scale
by Pfizer with support from Uptake

Excellence in Building New Capabilities and Mindsets

Lifecycle Management: Unlocking Capability at Global Scale
by Pfizer with support from Uptake

Excellence in Low- and Middle-Income Countries

Roche - Africa Breast Cancer Ambition (ABCA)
by F. Hoffmann-La Roche Ltd

Excellence in Low- and Middle-Income Countries

Roche - Africa Breast Cancer Ambition (ABCA)
by F. Hoffmann-La Roche Ltd

Excellence in Organisational Business Transformation

Creating a High-performing Medical Affairs Leadership Team at Jazz Pharmaceuticals
by Jazz Pharmaceuticals with support from Uptake

Excellence in Organisational Business Transformation

Creating a High-performing Medical Affairs Leadership Team at Jazz Pharmaceuticals
by Jazz Pharmaceuticals with support from Uptake

Care Pathway Transformation *New for 2025*

Roche - Africa Breast Cancer Ambition (ABCA)
by F. Hoffmann-La Roche Ltd with support from F. Hoffmann-La Roche Ltd

Care Pathway Transformation *New for 2025*

Roche - Africa Breast Cancer Ambition (ABCA)
by F. Hoffmann-La Roche Ltd with support from F. Hoffmann-La Roche Ltd

Excellence in Global/Local Connectivity and Value *New for 2025*

Show Type 2 Diabetes the Red Card
by Merck Healthcare KGaA with support from Porter Novelli

Excellence in Global/Local Connectivity and Value *New for 2025*

Show Type 2 Diabetes the Red Card
by Merck Healthcare KGaA with support from Porter Novelli

Award for Contribution to the Future of Healthcare at Ecosystem Level *New for 2025*

Roche - Africa Breast Cancer Ambition (ABCA)
by F. Hoffmann-La Roche Ltd with support from F. Hoffmann-La Roche Ltd

Award for Contribution to the Future of Healthcare at Ecosystem Level *New for 2025*

Roche - Africa Breast Cancer Ambition (ABCA)
by F. Hoffmann-La Roche Ltd with support from F. Hoffmann-La Roche Ltd

PMEA Support Agency of the Year

Foundry3

PMEA Support Agency of the Year

Foundry3

PMEA Company of the Year (Medium/Small £150m)

Alnylam

PMEA Company of the Year (Medium/Small £150m)

Alnylam

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