Finalists 2025

Building a Coaching Culture for the Future
by Allergan Aesthetics An AbbVie company

Educating Hcps on the Mixed Presentation of hATTR to Prompt Earlier Genetic Testing
by Alnylam Pharmaceuticals
with support from Cognite Communications

No Stone Unturned: A Community-Led Campaign to Raise Awareness of PH1
by Alnylam Pharmaceuticals
with support from Intent Health

Omnichannel Customer Engagement to Improve Recognition of Mixed hATTR Presentation
by Alnylam Pharmaceuticals
with support from Cognite Communications

Choices They Deserve: Maintaining Options in Rare Haematology
by Amgen UK
with support from Lucid Group

The Brothers’ Arms
by Androlabs
with support from 4th Partnership

Bedrock Healthcare Communications

From Overlooked to Innovative: Turning an Underfunded Service into a Model of Innovation
by Bristol Myers Squibb
with support from Lucid Group Communications

Uniting a Disparate HCM Community: Transforming Knowledge into Patient Impact
by Bristol Myers Squibb
with support from Lucid Group Communications

Seizing a Rare Opportunity: Uniting the Lipodystrophy Community to Redefine Care
by Chiesi EMEA
with support from JPA Health

Foundation Reinvented: A Launch Strategy That Changed the IgAN Conversation in Nephrology
by CSL Vifor
with support from Havas Life London

From Chaos To Equilibrium: Transforming AAV Education Through Immersive Innovation
by CSL Vifor
with support from Havas Life London

The Veltassa Challenge: Mechanism Unlocked
by CSL Vifor
with support from Havas Life London

Immersion That Changed Everything: Rewiring HCP Minds Through Story, Science and VR
by CSL Vifor
with support from Havas Life London

Innovative Medical Education for an Asset in Life Cycle Management: Engaging HCPs Through Peer-Led Podcast Publications
by EMD Serono, an affiliate of Merck KGaA, Darmstadt Germany
with support from Syneos Health Communications

Transforming Northeast London Nail Salons into Gynae Health Education Hubs
by Eve Appeal and North-East London Cancer Alliance
with support from JPA Health

Roche – Africa Breast Cancer Ambition (ABCA)
by F. Hoffmann-La Roche Ltd

Foundry3

Be Ready: Harnessing Social Media, AI, and Data to Drive Fertility Awareness and Empowerment
by Gedeon Richter
with support from Foundry3

Liming with Gran
by Genomics England and University of Cambridge
with support from Ketchum UK

IMPACT Study and Rheumbot
by Great Ormond Street Hospital for Children NHS Foundation Trust
with support from Prime

GSK Herpes Zoster Vaccination
by GSK
with support from Medscape Global

Innovative Coaching to Create Measurable Impact
by GSK
with support from Rubica Change & Analytics

Haleon’s Community Pharmacy Pain Consultations Programme
by Haleon
with support from Ogilvy Health

RAiRE – Validated Intelligence for Rare Disease Strategy
by Havas Life London

Real Talk: It’s Time To Get Real About Prostate Cancer
by Ipsen UK and Prostate Cancer Research
with support from Envision 90TEN

Creating a High-Performing Medical Affairs Leadership Team at Jazz Pharmaceuticals
by Jazz Pharmaceuticals
with support from Uptake

Pharma’s Most Accessible Film
by Klick Health

Transatlantic Exchanges in Oncology: An evolving programme to establish a transatlantic oncology community
by L’Institut Servier
with support from Medscape Medical Affairs

Biomarker Banter: HR+/HER2- mBC Insights
by This activity was supported by an educational grant from Lilly
with support from Nexus Healthcare Education & Partners for Advancing Clinical Education

The Nutrition World Championship: Compete. Learn. Win.
by Mead Johnson Nutrition
with support from Precision AQ

A New Standard: The gMG Patient Council as a Blueprint for Patient-Focused Innovation
by Merck KGaA
with support from Origins

Pioneering Evidence Planning: Exceeding Expectations with Agile, Original Solutions
by Merck KGaA
with support from Bedrock Healthcare Communications

Show Type 2 Diabetes the Red Card
by Merck Healthcare KGaA
with support from Porter Novelli

LungX Health Bot
by MSD
with support from Gesundheit

Hobby Horses and Poker Chips: Reimagining the MSL Training Experience
by Novartis Pharmaceuticals Corporation
with support from Caudex, an IPG Health Company

Launch of World’s First Once-Weekly Basal Insulin
by Novo Nordisk
with support from Inizio Evoke

Lifecycle Management: Unlocking Capability at Global Scale
by Pfizer
with support from Uptake

Patiently AI: Transforming Patient Understanding with Personalised AI
by PharmaTools.AI

Pharming® UK Launches a Targeted Therapy in the UK to Revolutionize Care for those with Activated PI3K Delta Syndrome (APDS)
by Pharming
with support from Only The Brave

Porter Novelli

Rubica Change & Analytics:

COPD ‘Let’s Dance’
by Sanofi UK
with support from Havas Life London with Havas Red

COPD Spotlight: Transforming COPD Care Where It’s Needed Most
by Sanofi UK
with support from Havas Life London

The Gecko that Said it All
by Santen
with support from Syneos Health Communications

Studio Health

Penta: Young Reporters
by The Penta Foundation. This project has been made possible with the provision of a financial grant from Gilead Sciences Europe Ltd and ViiV
with support from Envision 90TEN

Accelerating a New Era of Patient Involvement in EU Medicines Assessment
by Takeda EUCAN Oncology
with support from JPA Health

The Takeda Transplant Exchange: Connecting Transplant Care Specialists Across Channels
by Takeda UK
with support from Precision AQ

A Pro-Bono Partnership that Turned Authenticity Into Impact
by Unique
with support from Havas Life London