Winner
Charac
Summary of work
Charac, the UK’s premier patient relationship management platform, has entered into a strategic partnership with a major global pharmaceutical company to innovate and transform the UK pharmacy sector. This collaboration is focused on making community pharmacies more profitable and efficient through the integration of advanced digital solutions, including new apps, as well as the development of digital therapeutics. By harnessing the expertise and resources of this pharmaceutical leader, Charac’s digital platform will empower community pharmacies to more effectively manage consultations and prescriptions, such as men’s sexual health and allergen treatments, while offering educational resources from trusted healthcare providers. This partnership will establish a platform for delivering digital health solutions by combining forces with existing pharmacy networks, and empower patients to take control of their own health and make more informed decisions, overall improving health outcomes
Judges’ comments
Charac’s submission was very well-written, demonstrating clear ambition and putting the value up front. The objectives were compelling, tied closely to the context and their story progressed well, backed up by strong metrics. The underlying need was clearly articulated and it was a strong case.
