Finalist
Caudex, an IPG Health Company
Summary of work
At Caudex, we are driven to ‘go beyond’ medical communications, pioneering new pathways that redefine meaningful impact in all aspects of health. As part of IPG Health, our integrated services mean we are uniquely positioned to accelerate impact for clients.
Our ‘go beyond’ ethos is to go first, go big, and go together. In 2022, we focused on transforming leadership across 4 dimensions: Culture, Diversity, Innovation, and Growth. Our Strategic Imperatives emphasised Leadership (R)evolution, Operations Excellence, Transformative Growth, and defining the Next Wave.
2022 successes included double-digit increases in revenue and staff retention; improvements in engagement survey results; enhanced proactive career development and entry-level training; balance in product/service offerings and geographies across publications, medical affairs, and commercial communications; massive conversion of organic business growth and new business wins; and further integration of digital/omnichannel into our everyday.
Our proudest operational initiatives included adapting resourcing models; commitment to EDI; evolution of our award-winning Fuel entry-level programme; launch of our experienced-talent programme, Northstar; new career pathways; successful implementation of flexible time off; thought leadership; expanded corporate responsibility initiatives; and commitment to sustainability. Client success is evidenced by longstanding partnerships (four >10 years), strategic innovation, digital transformation, and work with practice-changing impact.
Judges’ comments
Caudex is a company that has undergone significant challenge and change - with new leadership and evironmental challenges and have handled it well. Their long term vision was clear, with a strong strategy in place backed up good internal engagment and customer feedback.
