Excellence in Engaging and Educating Patients

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This award highlights the importance of the patient within today’s healthcare environment.

It recognises work that has made a significant and measurable difference to a specific group of patient communities, care givers, work with advocacy groups to support understanding and to raise the standard of care. It can include uncovering, communicating and acting on new patient insights to improve the patient journey. The team involved should demonstrate true patient centricity and deliver an enhanced patient experience through interactions, tools and services.

Eligible initiatives will have modified the perception and/or behaviour of patients to contribute to the achievement of one or more of the following:

  • Improved understanding of the condition and its treatment
  • Improved self-management or monitoring
  • Improved adherence
  • Improved access to treatment.

Work conducted during the two-year period between July 2023 and June 2025 will be eligible.

Below is where the judges will be focusing their scores. Write your entries accordingly.

Judging criteria

Executive Summary – 200 words (not scored)

If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and the main content of your entry will always remain confidential.

Context – 400 words (20 points)

  • Demonstrate how you gained deep and meaningful insights to prepare
  • Demonstrate how you set about to address the strategy and planning
  • Outline specific needs and aims

Objectives – 400 words (20 points)

  • Demonstrate how your objectives related to all stakeholders and reinforced each other
  • The rigour and ambition of your objective setting/shared objectives
  • Were your objectives SMART (specific, measurable, achievable, realistic and timely)

Approach – 400 words (20 points)

  • How the organisation’s approach to strategy development has changed to suit the work
  • Evidence of how you created or developed a step-wise approach to your project

Measures of Success – 400 words (20 points)

  • Demonstrate how metrics have been applied to measure outcomes, take further action and enable learning
  • Demonstrate how data captured is being leveraged and used to adapt strategy and tactics on an ongoing basis
  • Evidence of engagement and positive support statements
  • Evidence of changed perceptions and behaviours that will deliver improved health outcomes